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Studio News

September 2011

Jack Daniel’s Merchandising & Promotion

Jack Daniel's

If you celebrated the new year in the capital’s postcode to be seen in (EC2, if you didn’t know, but we’re sure you did) you may well have walked away with a sweet little hip flask courtesy of Gentleman Jack and designed by us at We Are Creation. All wrapped up prohibition style – well almost, the stamps on the brown paper bags kinda hint to its contents – to take a sneaky sip on the tube home. Shhh, we won’t tell if you don’t.

The Jack Daniel’s rocking chairs were introduced as a brand awareness focal point in a few bars.

We produced chairs in the same style as those found at the Jack Daniel’s Distillery in Tennessee, stained and veneered with the Jack Daniel’s logo.

After testing a number of methods including dyes, stains and adhesive vinyls, the eventual solution to brand a number of wooden tables with the Jack Daniel’s logo turned out to be a literal one!

We produced a Jack Daniel’s branding iron, which is portable and easy to operate from mains electricity, to scorch the logo into the wooden picnic benches for a unique and authentic look.