If you celebrated the new year in the capital’s postcode to be seen in (EC2, if you didn’t know, but we’re sure you did) you may well have walked away with a sweet little hip flask courtesy of Gentleman Jack and designed by us at We Are Creation. All wrapped up prohibition style – well almost, the stamps on the brown paper bags kinda hint to its contents – to take a sneaky sip on the tube home. Shhh, we won’t tell if you don’t.
The Jack Daniel’s rocking chairs were introduced as a brand awareness focal point in a few bars.
We produced chairs in the same style as those found at the Jack Daniel’s Distillery in Tennessee, stained and veneered with the Jack Daniel’s logo.
After testing a number of methods including dyes, stains and adhesive vinyls, the eventual solution to brand a number of wooden tables with the Jack Daniel’s logo turned out to be a literal one!
We produced a Jack Daniel’s branding iron, which is portable and easy to operate from mains electricity, to scorch the logo into the wooden picnic benches for a unique and authentic look.