Laser Quest Trafford Centre is the North West’s premier Laser Quest venue, located at the heart of the Intu Trafford Centre. Using state-of-the-art Laser Quest equipment, the best multi-level interactive arena around and hosting The Rock, Manchester’s only motorised rock climbing challenge.
Our Challenge was to reimagine their online identity, taking very specific direction from the client and incorporating it within a brand new website.
The client wanted the look and feel of the website to be light and inviting, moving away from the typical dark ‘space’ imagery people typically associated with the brand. We achieved this by incorporating a fresh colour palette to the website with light blues and other bright primary colours along with clear and eye-catching icons.
The bespoke, responsive website needed to be functional, allowing the client to easily update each page’s content and gallery images. This was achieved by introducing a CMS powered by WordPress. We also embedded existing booking software into the site allowing users to book parties and group visits through the site with ease.
The visually striking website now stands out from competitors’ sites and has helped to draw attention and visitors to the venue. Providing detailed information on the facilities, the ability to book and how to find the venue, the new website has become a great asset to the company.