The Legacy Rainbow House are a specialist charity that helps children and adults with disabilities. Their purpose is helping with learning, reaching a higher level of independence and helping the families with advice, support and guidance.
We were approached by Rainbow House with specific objectives in mind; to reinvigorate the charity’s identity and push their online presence. Creating a new brand identity, website and supporting materials were at the top of their list.
We started the process by designing and developing the charity’s new brand identity. Taking their existing logo as the starting point, we updated the look and feel combining bold fonts, colourful gradients and splattered effects to create a lively, friendly brand personality. This look and feel was then applied to all of their marketing material.
The new website needed to be responsive and easily editable. We designed and developed a bespoke website with a CMS powered by WordPress that’s packed with information about the charity and the great work that they do and makes donating simple and accessible. Content and features are easily editable meaning that the Rainbow House team are able to keep the website fresh and dynamic with news and updates.
Rainbow House’s new identity is engaging and consistent across all media from digital to printed material. The website has received great feedback with new users and friends of the charity using it on a daily basis, utilising it as an essential informative resource and keeping up-to-date with the charity’s events.
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