The Brief

We Are Creation were approached by Rekorderlig UK to manage the development of a range of new barware products. These items would need to facilitate the brand’s perfect serve ritual, increase visibility within the on-trade and most importantly, support Rekorderlig’s ‘Beautifully Swedish’ image.

Rekorderlig suggest that their Strawberry-Lime Cider is “perfect served cold over ice with a squeeze of lime and a fresh sprig of mint”. With this in mind, We Are Creation decided that alongside an ice bucket, garnish containers for mint and chopped limes would be an ideal candidate for the kit. In addition to this, a chopping board would ensure each outlet had the tools necessary to perform the perfect serve ritual easily whilst creating a selection of highly visibly and functional items.

The Process

With a range of barware items to consider, We Are Creation chose to investigate a number of routes to meet the brief. Although a fully bespoke solution for all three items was an option, it was also important to consider alternative solutions to ensure that the available budget was best utilised. Following the development of multiple conceptual designs along with additional proposals for branded items, the final kit and manufacturing processes were agreed and finalised.

The Rekorderlig barware kit would consist of a fully bespoke, injection moulded ice bucket, a custom rubber wood chopping board with painted and branded edges plus a pair of square glass jars branded in three positions. This kit would not only prove highly visible, it would also encourage outlets to perform the perfect serve whilst building an expectation amongst consumers as to how their Rekorderlig should be served.

Once designs and concepts were agreed, before we proceeded with full production, prototypes for all items were produced. The ice bucket proved the most challenging item to prototype due to the complexities of injection moulding and the cost of manufacturing moulds. We Are Creation produced a 3D printed bucket using the same digital models that would be used for the injection moulding tools. The printed prototype was sprayed, branded and finished to produce an exact replica to be used by Rekorderlig UK to show key outlets within the on-trade, sales teams and gain final approval on the design.

Once all elements had been either manufactured or branded, We Are Creation arranged custom packaging for the buckets, which were produced in their thousands, and consolidated all of the barware into one safe storage location to prepare for shipping to Rekorderlig’s fulfilment house of choice. When dealing with such high volumes, managing the packing and preparation of barware is an essential stage in any project and must never be overlooked. Poor planning and investment in this final phase can result in damaged stock, delayed deliveries and charges incurred for not following strict fulfilment house procedures.

The Result

This new core range of Rekorderlig POS has received nothing but positive feedback from the client, outlets and consumers. By achieving a fine balance between aesthetics and functionality, We Are Creation has produced a range of barware that not only offers great on-brand visibility for Rekorderlig, it has also equipped venues with a set of premium and useful tools that will make life easier for bar staff and encourage perfect serves with every pour.

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