We were approached by Russian Standard Vodka to create a range of branded barware and POS items that would help them improve visibility and awareness within the on-trade. We were asked to develop kits that could be segmented and customised to suit varying seasonal opportunities. The client’s goal was maximum coverage and premium positioning.
We considered the various opportunities that a number of barware items offered in line with the client’s requirements and selected a shortlist of key pieces which provided the best scope for visibility and engagement. Keeping the branding design as a simple one colour print helped achieve maximum impact and using a mixture of fully bespoke items and branded off the shelf items meant that the client enjoyed the best possible brand exposure for their budget.
Russian Standard Vodka gained great visibility in bars and venues from the materials that we produced and the brand continues to go from strength to strength.
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